If you are a small business, independent shop, whether on Etsy, Shopify, Squarespace or anywhere, I can help with product development, conversion optimization, growth strategy, email marketing and more.

I'm Nicole.

I’ve spent 6 years as a customer-facing growth strategist in house at some of the best apps for ecommerce and digital creators. I’ve worked with some of the largest Shopify Plus stores to complete newbies, opening their first shop.

I specialize in merchandising, upsells, and email marketing for shop owners, discovering opportunities to increase revenue with the traffic and customers you already have.

I live in the PNW, I love to bake, I aspire to turn my yard into an urban homestead, and my favorite art form is great television.

I run hexcrafted.

We offer bespoke coaching services for online shops.

We don’t believe in a one size all approach and instead start with a shop audit, looking for your unique growth opportunities. We can help with product development and strategy, email marketing, average order value and lifetime value growth. We prefer to work with small, indie shops and would rather help create 100 millionaires than one 100 million dollar business.